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Learn how to taste LINDT Chocolate

Our step by step guide

Follow the tasting advice from our Master Chocolatier, Stefan Bruderer, and you’ll soon be a chocolate expert. Practice makes perfect, so is there a better excuse to indulge in a bar of Lindt EXCELLENCE Chocolate?

Get ready to embrace your senses and explore the delicious world of Lindt EXCELLENCE. Make sure that you are not in a hurry. It needs some time to do a serious tasting.


Open the packaging and bring the chocolate close to your nose to inhale its aroma . Does the chocolate have a distinct smell or is it subtle? Do you detect any other scents – such as vanilla, any spices, or fruit flavours?


Overall, quality chocolate should have a nice sheen to it. You will find a wide range of different tones of brown depending on the type of chocolate and the percentage of cocoa in it.

Both the chocolate and its packaging give your senses certain impressions and expectations of taste. Savour the process of slowly opening your Lindt EXCELLENCE chocolate before tasting - this all contributes to your sensory enjoyment.


Can you hear a “snap” sound when you break a piece off? Quality chocolate will break easily and neatly. Dark chocolate has a clear, sharp snap, milk or white chocolate has a more gentle snap because of the milk content.


High quality chocolate should melt with your body temperature. Hold a piece of chocolate between your thumb and index finger and gently rub. Once the chocolate begins to melt, feel the texture. You want to look for smooth texture. The particles in Lindt chocolate are so small that our chocolate is never sandy or rough, you should not be able to feel the particles with your fingers.


Put a small piece in your mouth, let the chocolate sit on your tongue and begin to melt. Make sure you inhale through your mouth and out through your nose – this allows for the flavours and aromas to fully penetrate your senses.

Now chew the piece three to five times and concentrate on the taste and texture. Is it spicy, sweet or salty? Fruity or nutty? Can you tell which fruits? Is it earthy? Use all the regions of your tongue and challenge yourself to identify all the various flavours.

Note: Make sure to have a palate cleanser on hand between each tasting. We recommend room temperature water and unsalted crackers